Submitted by jlebmom on October 25, 2007

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Urban Fashion In Youth America

Urban Fashion in Youth America


Urban fashion in youth America today has changed the way young girls look at fashion. Today there are two major urban fashion companies: Apple Bottoms and Baby Phat. Apple Bottoms is the more conservative and casual of the two brands (applebottoms.com). While as Baby Phat is glitzy and glamorous (Fabulosity 32).
Baby Phat started back in 2003 as a publicity stunt for a women’s brand of clothing by Phat Farm (“Baby Phat falls in fly” 16). Kimora Lee Simmons then used this to get people interested in the line of clothing (Fabulosity 56). Once people were interested in Baby Phat she had a fashion show,...

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