Usa World Bank Problem Solution
Situation Analysis
Issues
o Method used to select a research firm to conduct an analysis for USWB.
o Closed-mindedness of Mary Monroe.
o The lack of an accurate analysis, summary report and presentation to present to the Board of Directors.
o No standard process for selecting new products or conducting product research.
Opportunities
o To prove to the Board that Brian is still capable of delivering winning products.
o To increase USWB profitability, market share and expand its customer base.
o To develop standard processes for researching and selected new products.
o Leverage Tom's statistical expertise to overcome the obstacles to delivering the Instant Reward product.
o Launch both commercial and consumer products at the same time.
o To prove to the board that USWB can afford to launch two products are one time.
o Build partnerships with other companies as USWB attach rewards to their product offerings.
Stakeholder Perspectives/Ethical Dilemmas
o Board of Directors
Interest
Lies with making the company profitable.
Ethical Dilemma
The board may adhere to existing policy despite the viability of two products in development
o Brian Allen
Interest
President of New Product Development
Ethical Dilemma
Allen's objectivity may be impacted by his need to impress the board instead of choosing what is best for the organization.
Allen may choose to avoid conflict to preserve his reputation.
o Mary Monroe and Jim Wilson
Interest
Both are interested in getting their proposed products approved by the board.
Ethical Dilemma
Their dislike and mistrust with one another may impact their objectivity and promote a negative work environment.
o USWB leaders and employees
Interest
Interested in...
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