Body Shop
Strategic Analysis of the Body Shop International:
A report on the Competitive Strength and Advantages
Table of Contents
Executive Summary 2
1.0 Introduction 3
1.1 Global Cosmetic Industry – A Background 3
2.0 The Body Shop International Plc – A Background 4
2.1 Financial Performance of the Company 5
3.0 SWOT Analysis 6
3.1 Strengths 6
3.2 Weaknesses 7
3.3 Opportunities 7
3.4 Threats 8
4.0 PESTLE Analysis 9
4.1 Political Environment 9
4.2 Economic Environment 10
4.3 Socio-cultural Environment 10
4.4 Technological Environment 10
4.5 Legal Environment 11
4.6 Environmental Factors 11
5.0 Porter’s Five Forces Analysis 11
5.1 Barriers to New Entrants 12
5.2 Bargaining Power of Suppliers 12
5.3 Bargaining Power of Customers 13
5.4 Threat of Substitute Products 14
5.5 Competitive Rivalry 14
6.0 Strategies Adopted by Body Shop 15
6.1 Other Strategies 16
6.2 Effectiveness of Potential Strategies that Could be Followed 16
6.2.1 Suitability 16
6.2.2 Feasibility 17
6.2.3 Acceptability 17
7.0 Other Tests of Sustainability 17
8.0 Conclusion 18
References: 19
Strategic Analysis of the Body Shop International:
A report on the Competitive Strength and Advantages
Executive Summary
The objective of this paper is to present a strategic analysis of the company ‘The Body Shop International’ as to the sources of the competitive strengths and also the competitive advantages being enjoyed by the company by its relative position in the market vis-à-vis the competitors. For compiling this report, the study has used the primary data information collected from the company source and secondary data and information collected from electronic sources. Tools like SWOT analysis, PESTLE and...
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