Changing The Essence

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Changing The Essence

Changing the essence
The Art of Creating and Leading Fundamental Changes in Organization

It's a book written by Richard Beckhard and Wendy Pritchard.
Reveals the strategies and leaderships behaviors required to manage and integrate fundamental change in organization. In this book they consider organization as the public and private organizations.

Forces to make the decision for change are:
The explosion of technology in communication and information has contributed to the way organization has to take changes for competition and better performance.
In my presentation I will talk about:
• What is change
• Types of changes
• Learning Organization/Fundamental strategy
• Change process
• How to get better results in changing process
• Conclusion

Change is when you're in a current state and you adapt and make decision to go to a future state for better performance and result for the organization.
Change is a fact in life.
Positive side change may been seen as asking opportunity, progress, innovation and growth.
The negative side it can been seen as instability, unpredictability and disorientation.

Types of change
- Incremental/ linear way;
- Fundamental, system based and diagnostic way;


For the fundamental change strategy to occur top leaders/managers has to reduce their "hands on" involvement in the present state and replace it with management structures and systems.
In an incremental strategy it's based on action and reaction you don't received the results you've wanted. Because there is no analyze of the present state and making the plan that are required for leading and acceptance of the change. That's why most of the organization that has incremental strategy has change for a fundamental. The incremental strategy begin by the transition state

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