Submitted by hotessays on May 22, 2007

• Category: Business
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The Cooperative Bank

1. Cost and profitability information on Personal Service Products
Background
As the first attempt, the bank consolidated personal and corporate account processing task. For example, the back office tasks of personal banking operators, previously processed in branches, were consolidated into a Personal Customer Service Center. At the same time, the bank increased cross-selling activities and offering many kinds of financial products and service. However, still its cost-income ratio was high and it was a small player in U.K.
So, the bank started the second project to classify unprofitable products and customers, to improve its cost-income ratio by modifying its...

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