Submitted by andrea.martijn on May 24, 2007

• Category: American History
• Words: 1060
• Pages: 5
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Changing The Essence

Changing the essence
The Art of Creating and Leading Fundamental Changes in Organization

It’s a book written by Richard Beckhard and Wendy Pritchard.
Reveals the strategies and leaderships behaviors required to manage and integrate fundamental change in organization. In this book they consider organization as the public and private organizations.

Forces to make the decision for change are:
The explosion of technology in communication and information has contributed to the way organization has to take changes for competition and better performance.
In my presentation I will talk about:
• What is change
• Types of...

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