Submitted by suplalala on December 6, 2007

• Category: Miscellaneous
• Words: 315
• Pages: 2
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Gm

• The heart of the franchise system is the selling agreement
• From the 1920’s through the 1094’s GM was the catalyst for change in dealer relations
• Alfred Sloan recognized the importance of his company’s dealer organization and was determined to nurture it.
o Visited dealerships to get a personal view of the sales climate
• The Great WARS
 Built Aircraft engines during WWI
• Regarded as a side line
 WWI 35 million…WWII 12 billion
• Helped because thousands of dealerships didn’t survive the war
o 20.6% decline
• Franchise System
o The industry adopted the franchise system in the 1920s
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