Submitted by haun21404 on December 9, 2007

• Category: Business
• Words: 485
• Pages: 2
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Benchmark Chrysler

Chrysler - Acquisition

“Will private ownership be the model that saves the struggling U.S. auto industry?” (Muller, 2007, p 169). Chrysler Automotive seems to think so. In August, 2006, Chrysler was purchased by a private equity firm, Cerberus Capital Management. Prior to the purchase, Chrysler was experiencing weakening sales and could not seem to regain market share. The company was further restricted by a narrow range of products, obsolete technologies, a mostly restricted presence outside of the U.S., and high U.S. labor costs. As the company struggled to stay afloat, in a last chance to save itself, Chrysler sold out in an acquisition by Cerberus Capital...

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