Submitted by teachercaliente on December 10, 2007

• Category: Business
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Gap Analysis: Intersect Investments

Gap Analysis: Intersect Investments
Frank Jeffers, CEO at Intersect Investment Company, identified a new vision to keep the company competitive by offering a new set of products and services to customers and keep their credibility with Wall Street. The focus is on the sales and marketing departments, since the vision will require an organizational change. However, reading through the scenario shows there is emotional dissonance between the sales and marketing departments in regards to incorporating the new Customer Intimacy model. The two departments are not aligned with each other in supporting the new vision with employees being at different emotional stages of transition. An...

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