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Submitted by jellybean on December 12, 2007
- Category: Business
- Words: 1196
- Pages: 5
- Views: 124
- Popularity Rank: 2066
Marketing
Marketing Research
[IMAGE]
Marketing research can be defined as the collection, collation and
analysis of data relating to the marketing and consumption of goods
and services.
Primary Research
Primary research is information which does not already exist. In other
words, it has to be collected by the researcher. Most primary
information is gathered by asking consumers questions or by observing
their behavior. The most accurate way to do this would be to ask or
observe all consumers of a particular product usually known as the
population. It is usual to carry out a survey...
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