Submitted by uophotpapers on December 24, 2007

• Category: Business
• Words: 799
• Pages: 4
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Optimal Solution Intersecct

Optimal Solution
Intersect has a great opportunity to capitalize on a fragile market. The transformation to a customer intimacy business model will allow Intersect to achieve their end-state goals. However, Intersect has been unable to implement the new policy because of a lack of direction and buy-in from upper management and employees. Recently employed EVP of Sales and Marketing is confronted with employee resistance and a ridged timeline that is complicating the implementation. As a result, Intersect benchmarked three transformation companies to resolve internal problems.
Focusing in the areas of communicating of a new business model, aligning sales/marketing with a new...

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