Submitted by bashori8 on December 26, 2007

• Category: Business
• Words: 1190
• Pages: 5
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Nokia Term Paper

Nokia has long established identity•Nokia SWOT STRENGTHS Schmohl is experienced•(1898); lots of available resources (financial, etc.) Nokia has high penetration•in international marketing (Adidas and Uniroyal) Nokia•rate in Europe, especially in Northern countries (close to 100%) Consumer Electronics has access to innovative technology through group companies Lack of centralized marketing strategy and champion; completely•WEAKNESSES Too many brand names•different positioning strategy depending on the country Corporate culture is•(100) in one market; problem trying to find balance highly technical and operational: So what if the customer does not understand!; Potential for...

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