Submitted by haupt123 on January 12, 2008

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Kudler Fine Foods

Minutes of Strategic Planning Session - Dec. 1, 2006:

First Agenda Item was Rod Schatz from CAWG presenting their idea of a marketing program to encourage US consumers to buy California Wine.

Strategic Planning Session:
Mark introduced the session by passing out what was done 2 years ago.
Paul Wagner reviewed several points:

• Lodi is in the premium wine category as a region.
• Who is the competition? Other wine regions of CA and the world.
• Paul liked the statement “Great wine” rather than “Great wine, great prices”.
• It is critical that we define our audience.
• San Joaquin county means San...

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