Submitted by kikiswift on June 18, 2007
INDUSTRY
AND
COMPETITOR
ANALYSIS
This guide provides an overview of techniques useful in conducting an industry or
competitor analysis and a listing of resources available in Milner Library. For additional printed
sources consult the subject online catalog. The subject headings used in the catalog are not
always the terms you expect. For example, information about soft drinks is located under
CARBONATED BEVERAGES, but information about the industry is under SOFT DRINK
INDUSTRY. Use the Library of Congress Subject Headings to identify the correct headings.
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