Submitted by mjr7514 on January 25, 2008

• Category: Business
• Words: 1896
• Pages: 8
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Marketing Assignment – Kudler Fine Foods

Marketing Assignment
Kudler Fine Food, an upscale grocery store chain in San Diego, California, is contemplating the start of a catering business in an effort to expand business. However, before Kudler moves forward it has several important business assessments to make. This document will detail the marketing issues Kudler needs to assess before moving forward with the catering venture. They need to assess the value of the market research available and the marketing mix for the proposed catering service. Kudler must also determine what menu items would most likely attract potential customers, do a cost evaluation with other catering companies in the area so a pricing strategy can...

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