Submitted by bspears2006 on January 30, 2008

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Starbuck'S Paper Project

Starbucks Paper Project
Changing the way coffee is served
Posted: 27-Mar-2006; Updated: 20-Mar-2007

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In March 2006, Starbucks introduced a new disposable cup containing 10% postconsumer recycled content. The journey to this more eco-friendly vessel began ten years ago with an Environmental Defense-Starbucks partnership formed to explore ways to reduce the environmental impacts of serving coffee.

Starbucks' double trouble: nested cups
Given the billions of cups of coffee that Starbucks serves every year, any strategy for reducing the company’s environmental impact had to address its paper cup....

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