Submitted by wilensb on January 30, 2008

• Category: Business
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Gap Analysis Global Communications

Gap Analysis: Global Communications
Today’s telecommunication industry is characterized by tough competition and globalization. This is not different for Global Communications (GC). Their stock value depreciated more than 50% over the past three years, and doing nothing would almost certainly mean going out of business. The company’s senior leadership developed a two-pronged approach, namely the introduction of new services, and the implementation of cost-cutting measures.
The development of the strategy has not been a flawless process. Employee morale is at steak, if not already affected, and the relationship between the company and the Union is heavily damaged. This paper...

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