Submitted by eroomfj on January 30, 2008

• Category: Administration
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Harrison Keyes

Problem Solution: Harrison-Keyes Inc.
Harrison Keyes Incorporated a global publishing company has been able to shift the company focus to meet demands over more than the past one hundred years. The company’s current shift to e publishing is threatening to do more harm that good. The newly hired CEO Meg McGill plans on using e publishing to update the company’s strategy. Meg and her executive team have failed to outline how to implement the new strategy.
Harrison Keyes has experienced a decline in sales that led the company to make a decision to implement strategic change that has alienated some of the authors who have been with the company for years. This means that the...

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