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Marketing Classic Airlines
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Submitted by poff on February 3, 2008
- Category: Business
- Words: 361
- Pages: 2
- Views: 108
- Popularity Rank: 1224
Marketing Classic Airlines
Stakeholder Perspectives
Classic Airlines has a number of stakeholders with differing perspectives. Only the main stakeholders who matter directly in this problem scenario are taken into account.
The CEO, Amanda Miller and the CFO, Catherine Simpson are part of one such stakeholder group. This group’s major interest is in the financial viability and operational excellence of the organization. The preferred method of this group to achieve this is by using hard measures like cost reduction Past experiences have resulted in this group exhibiting a lack of trust towards marketing efforts to bring about changes. The challenge before this group is in not letting their...
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