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Submitted by greeneyesfh on February 13, 2008
- Category: Business
- Words: 4478
- Pages: 18
- Views: 195
- Popularity Rank: 588
Alternative Problem Solutions
Alternative Problem Solutions: Intersect Investment Company
Intersect Investment Company’s CEO, Frank Jeffers, has a vision for his company as a firm that will provide a wide array of products and services to customers, consumers, and small businesses while building long-term relationships with customers based on trust and value. This concept is known as the customer intimacy or trusted advisor model. The CEO has identified significant challenges in transforming the company into a firm that will be a trusted advisor to its customers. The company must reverse declining performance, improve brand image and customer satisfaction, sell eight new products, increase its customer base,...
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