Submitted by skycaptain24 on July 14, 2007

• Category: Miscellaneous
• Words: 1472
• Pages: 6
• Views: 223
• Popularity Rank: 482

Report this Essay

Marketing Mix

The “Marketing Mix” is the basic strategy of all marketing purposes. The four elements of this mix are product, price, place and promotion. When marketing a product, the four Ps are the ideas to consider and the right combination can result in improvement of results and marketing effectiveness. This method is used to attempt to generate optimal response in target markets
Product refers to physical products as well as services that can be bought or sold and are offered to satisfy a want or need. There are 3 levels of product to consider. The core product is the benefit of the product that makes it valuable, not the tangible, physical product itself. The actual product is the...

You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!

• View Full Essay