Submitted by jnowatzki on February 23, 2008
Running head: MCBRIDE FINANCIAL SERVICE MARKETING PLAN
McBride Financial Service Marketing Plan
McBride Financial Service Marketing Plan
McBride Financial Services wants to be the “preeminent provider of low cost mortgage services using state-of-the-art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota” (Apollo Group, Inc., 2004). However, in order for them to do this they will need to have a sufficient Marketing Plan in place. The company plans on achieving financial break-even within six months of commencing...
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