Submitted by tangledblue11 on February 25, 2008

• Category: Business
• Words: 520
• Pages: 3
• Views: 52
• Popularity Rank: 1844

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Coke Synopsis

Coca-Cola

Coca-cola (Coke) is a Fortune 500 company and one of the most recognized brands in the world. While Coca-Cola is experiencing strong growth in international markets with a 9% increase in volume sales in the first six months of 2007, sales have declined 2% in North America during this same time. Coca-Cola once considered its domestic operations a benchmark for global units, but according to Chief Operating Officer Muhtar Kent, this is no longer the case. Poor performance in the United States has spurred Coke to reorganize its North American division. This includes restructuring jobs as well as negotiating with the current employee stakeholder groups in order to...

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