Submitted by missthang0710 on February 29, 2008

• Category: Business
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Problem Solution - Intersect Investment - Mba520

Problem Solution: Intersect Investments
Intersect Investment’s CEO Frank Jeffers has a vision for an innovative change. Jeffers wants to implement an organizational change which entails the addition of brands offered and moving from its traditional sales method to an industry utilized model of ‘customer intimacy’. The CEO’s goals, by implementing the customer intimacy model is that customer satisfaction will increase and “…that [the company] will build long-term relationships based on trust and value to the customer” (Scenario, n.d.). The CEO “… understands that implementing this vision will require revolutionary organization change, particularly in sales” (Scenario, n.d.)....

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