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Meeting Your Next Customer
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Submitted by shelleyhanson on March 17, 2008
- Category: Business
- Words: 840
- Pages: 4
- Views: 51
- Popularity Rank: 2542
Meeting Your Next Customer
Meet Your Next Customer
Having a sister who married a Canadian, I can tell you that the standard of living there is good. Canadians, benefiting from their robust economy, can afford to buy premium products and services - the “new luxury”. To meet the needs of these consumers, new luxury marketing strategies must innovatively incorporate three levels of a ladder of benefits: 1) superior quality, 2) functional performance, and 3) an emotional benefit which affects and engages the consumer. This consumer-driven, global economy – the “trading up” phenomenon - was created and is driven by social and economic demand factors below.
Consumer Income...
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