Submitted by ajarcev on March 18, 2008
Legal, ethical and societal issues
of electronic commerce
Tanzu Mursel
Introduction
Opinion and marketing research conducted over the Internet must conform to the same standard rules and ethical principles as normal marketing. This of course poses several issues. The Internet doesn't exist as a market per se, but in many ways, it is a very real type of its own country. Many analysts claim that programs such as Facebook are actually becoming their own countries, with a client base that has no nationality, but a very real market. In an age of globalization at many levels of business, the Internet is the...
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