Submitted by bigtruck1 on March 31, 2008

• Category: Business
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The Four I'S Of Service

The Four I’s of Sevice
Dell Incorporated
The four I’s of services help distinguish services and goods. In some cases companies are not clearly labeled service or good related offerings. Dell Incorporated offers computers for sale, which are goods. The company also offers service related products to assist consumers’ such as product support, education, consulting, networking, and providing system integration (Anonymous, 2008). When a company offers services it is important to market that service appropriately taking into consideration the four I’s of marketing service related products.
The four I’s of service are intangibility, inconsistency,...

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