Submitted by mommalvspeyton on April 7, 2008

• Category: Business
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Perception And Decision Making

One may ask what perception is. Harris and Hartman (2002) describe perception as “a
sensory experience in which an individual observes a behavior, event, or condition; forms
interpretations of the factor observed; develops attitudes; and allows the processed observation to
become factors influencing his or her behavior” (p.175). Naturally since all individuals are
unalike, how one interprets their own perceptions tends to vary from what others
perceive. Individual choices tend not to based solely on the facts of life, they make perceptions
based on what they believe to be common sense through what they see, touch, taste, hear, and

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