Buyers Characterstic Memo

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Submitted by jezi on April 13, 2008

  • Category: Business
  • Words: 1065
  • Pages: 5
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Buyers Characterstic Memo

Gap Analysis: Huffman Trucking

Gap Analysis: Huffman Trucking
This paper brings together the issues, opportunities and problems that Huffman Trucking Company is currently facing. The most important is Huffman should establish solid relationship with their customers i.e. (relationship marketing). Building relationship with customers that can help Huffman in long-term. The other two issues that were highlighted in this scenario are first, increasing implementation plan, second is high standard of customer services. “Training and implementation services can accelerate your time to value and help you realize greater returns on your investment.” (Why services are...

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