Submitted by kharris75 on April 18, 2008

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Kudler Fine Foods

Marketing Assignment Kudler Fine Foods
University of Phoenix
Managing the Business Enterprise

Introduction
In 2007 Kudler Fine Foods a growing gourmet specialty food store chain of three stores “plans to increase customer loyalty by offering added high margin services, leveraging the firm’s better understanding of customer purchase patterns, and providing more efficient operations. New customers will be acquired through social network marketing and word of mouth.” (University of Phoenix, 2007) This paper will first discuss the value of the market research available to Kudler Fine Foods, the proposed market mix the 4 P’s (product, price,...

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