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Marketing Plan
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Submitted by sarajevo1234 on April 28, 2008
- Category: Technology
- Words: 1345
- Pages: 6
- Views: 139
- Popularity Rank: 1875
Marketing Plan
A marketing plan is the key to business. Its purpose is to maximize the business� profits. As opportunities crop up or the business environment changes, the objective and marketing strategies in the plan will aim toward the best action. The marketing plan and the strategic marketing plan fit together in that both are essential for the success of a business. Without a strategic marketing plan, businesses can become uncertain in marketing efforts. The purpose of the strategic marketing plan is to help businesses reach their marketing goals.
The marketing plan should be a comprehensible, succinct, and well thought out document that serves as a guide through the marketing...
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