Global Communication
Situation Analysis
Issue and Opportunity Identification
Global Communication (GC) is the company that functions on the electronic device market. In the past Global Communiction had an issue, which the enterprise tried to solve by reducing the benefits entitled to the workers. This action lowered/destroyed the trust the Union and its members had in GC, and violated contractial agreement.
Global Communication is facing the decreasing value of the stocks due to big competition on the market and lack of new products to propose to progress-hungry customers. The olden merchandise is not attractive for the potential customers.
The CEO and VPs of the company develop the solution that , in their opinion, will solve the problem Global Communication is facing. It will build up the trust the shareholders had, and bring countable profits. The managers propose to the Board a strategy, that will lead Global Communication to the top of the world-wide market. The globalization may be achieved by implementing aggressive strategy.
The aggressive startegy that the company wants to develop will bring global success. However, as the global success is the positive effect, the company may face negative effects as well. The relations with the employees, already weakened by reduced benefits in the past, are getting worse. Global Communication managers envisioned massive lay-off, so the company outsource Ireland and India.
Although the 15% …. and career….. are proposed by Global Communication, the Union predicts/signals growing unsatisfaction among workers, and problems the lack of negotiations with Global Communications may lead to.
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