Submitted by palmmy611 on June 3, 2008
HOLROYD CITY COUNCIL
LIBRARY SERVICE
MARKETING PLAN
July 2000
SWOT ANALYSIS THE ENVIRONMENT
STRENGTHS: EXAMINES LIBRARY ITSELF
• Support and commitment from elected members.
• Support from Council staff, particularly General Manager and Directors.
• Department status enhances the library’s profile - able to achieve more, get more done, receive funds.
• Excellent library staff - skilled and enthusiastic.
• Financial commitment from Council has been stable.
• Great sense of success - much has been achieved in the nine years the library has been...
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