Submitted by cclark0021 on September 2, 2007
CoffeeTime Research and Decision Making
CoffeeTime is looking to expand and move into new markets. India has been selected as a new possible location for CoffeTime outlets. While trying to determine where to locate future CoffeeTime outlets in India, considerable data was analyzed. The analyzed data covered demographics, leisure and lifestyle, infrastructure and competition of the most affluent and progressive cities in India. This data gave CoffeTime a clearer picture of which cities may have the highest propensity to purchase their coffee and associated merchandise (University of Phoenix, n.d.). This data allowed CoffeTime Business Development Managers to make educated decisions...
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