Submitted by fatcake on September 11, 2007

• Category: Business
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Management Assignment

Overview of Management Assignment
Founder of Kudler Fine Foods, Kathy Kudler, was previously the Vice-President of Marketing for a defense contractor. Drained from constant travel and pressures of corporate life, Kathy decided to venture on her own with new opportunities in mind. Kathy relieved stress through gourmet cooking. On a shopping trip in search for ingredients for a gourmet meal, she suddenly realized that there was an opportunity for an upscale epicurean food shop in the city of La Jolla, California. She then prepared and developed a business plan, obtained financing in 1998, and within six months the first Kudler Fine Foods was opened. By the year 2000, a second store...

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