Submitted by kimj78 on September 23, 2007
Steve Kafka is an American of Czech origin and a franchisor of Chicago Style Pizza. Steve was born in the United States but he speaks Czech fluently and has visited the country on several occasions. He also has friends and family that live in the Czech Republic. Based on his connections to the area, he has made the risky decision to expand his business into Prague, Czech Republic. Is the knowledge that he has about the region sufficient enough to make such a business decision? This paper will examine cultural differences, possible comparative advantages the Czech Republic has to offer, Hofstede’s cultural dimensions and how they will help Steve evaluate the business environment and the...
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