Submitted by toffee71 on October 2, 2007

• Category: Business
• Words: 2360
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Behavior Modification:

Behavior Modification:
Learning through Reinforcement

Introduction
Behavior modification a.k.a. reinforcement theory is based on operant conditioning, e.g. people tend to repeat actions that are satisfying and to stop actions that are dissatisfying (also called the Law of Effect). By using behavior modification techniques, companies have effectively been able to cut back on various expenses, increased the effectiveness, minimized employee turnover as well as bettered their overall safety and well being. Application of reinforcement theory in businesses will be discussed in this paper.


Behavior Modification:
Learning through...

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