Submitted by silknsatin on October 23, 2007

• Category: Business
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Marketing Mix

Marketing Mix
The marketing mix is a combination of marketing tools that are used to satisfy company and customer objectives. The creation of a successful mix takes experimenting and research and should include the coordination of all elements to ensure that prospective customers are not sent mixed messages. According to About.com, the marketing mix is “The levels and interplay of the elements of a product's or service's marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, and marketing budget; especially as these elements affect sales results.” (2007) However, for the purposes of this class the mix has been simplified into...

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