Submitted by dylant06 on November 5, 2007

• Category: Business
• Words: 1154
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Intersect Investment Gap Analysis

Gap Analysis: Intersect Investments
Intersect Investment is currently barely surviving. The CEO Frank Jeffers has realized that in order for Intersect to survive the volatile climate of the financial services industry, it must expand the services it provides and step up the service level it provides to its customers. To do this, Frank Jeffers has identified a new vision for Intersect: "Provide a broad set of products and services to consumers and small business customers using a model of customer intimacy that will build long-term relationships based on trust and value to the customer.” Jeffers believes that when Intersect improves its brand image and establishes long-term...

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