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Dior Marketing Strategy
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Submitted by paulabud on November 11, 2007
- Category: Business
- Words: 906
- Pages: 4
- Views: 171
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Dior Marketing Strategy
Dior's designs
Ajita Shashidhar
LVMH tirelessly works on its plans to capture the niche market.
FROM making its latest international launches available in India to offering zero per cent finance schemes to make the category more affordable for the Indian youth, Swiss watch company LVMH Watches and Jewellery (makers of Tag Heuer and Christian Dior watches), is going all out to reach its niche target market.
The company's focus is clearly on popularising the segment, while it is fully aware that profits or even breaking even are distant thoughts. "We believe that the Indian market has tremendous potential; therefore, from day one...
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