Submitted by chadG on November 13, 2007

• Category: Business
• Words: 1196
• Pages: 5
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Gap Analysis-Global Communication

Issue and Opportunity Identification
The main issue is Global Communication did not involve the Technologies Workers Union in the process of creating this strategy. There were no options presented to the Union and Global Communications expected the Union to see it their way and agree with the plan. There was a big communication gap between Global Communications and the Union. Global Communication main goal is to increase profitability and move to a more global market; they could have used this opportunity to change the structure of the company getting to a compromise with the Union instead of forcing the issue. Global Communications is guilty of; creating a distributive...

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