Submitted by bahbah on November 14, 2007

• Category: Business
• Words: 1414
• Pages: 6
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• Popularity Rank: 793

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Boieng

Strategy and Execution

Boeing is an aerospace company of unrivaled balance and breadth, and our strategy is well known. Most Boeing employees could recite the three main elements of our strategy in their sleep. First, we will run healthy core businesses. Next, we will leverage our strengths and move into adjacent businesses where we have a competitive advantage in technology or in customer knowledge and insight. Last, we will lead, not follow, in opening the new frontiers that are critical to long-term growth and competitiveness within the aerospace industry.

That is our strategy. It is working well, and it is not about to change. What has changed is a...

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