Submitted by umitche on November 20, 2007

• Category: Business
• Words: 5322
• Pages: 22
• Views: 255
• Popularity Rank: 600

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Getting The Balance Right – An Analysis Of Bayers Way In China

Table of Content
1. Introduction 2
2. Bayer AG 3
2.1 Bayer AG History 4
2.2 Bayer AG International 6
2.3 Bayer AG China 6
3. Cultural Studies 9
3.1 Definition of Culture 9
3.2 Hofstede 10
3.2.1 Hofstede Numbers for China and Germany 11
3.3 Trompenaar 13
3.4 Hall 15
4. Analysis of Bayer’s way to balance cultural differences 17
5. Conclusion 20
References 21


1. Introduction
International business has become more and more important as a subject over the last few years, since the world has become more complex and countries are more then ever interdependent. Not...

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