Problem Solution Intersect Investments
Running head: PROBLEM SOLUTION: INTERSECT INVESTMENTS
Problem Solution: Intersect Investments
University of Phoenix
Problem Solution: Intersect Investments
Due to the events of September 11, 2001 the financial services industry has been under tremendous pressure to prove itself to both Wall Street and its clients. If the company is going to survive in the post "9/11" climate it must change. Frank Jeffers the CEO of Intersect finally made a decision to make a drastic change and pursue a new vision. The strategy includes expanding products and services and using a model of customer intimacy (University of Phoenix, 2007) The CEO spent a year trying to implement the new vision with little success, so he hired Janet Angelo as Executive Vice President of Marketing and Sales. Janet has previous experience in implementing a "customer intimacy" model and she was able to improve customer loyalty and increase sales at the previous companies (University of Phoenix, 2007). Frank is putting additional pressure on Janet to quickly bring the sales department on line with the new strategy expecting results in just 12 months. The following analysis examines the issues and opportunities that arise because of the new strategy and vision; it goes on to discuss the stakeholders' perspective and the desired end state. The paper will then clearly define the problem, evaluate alternate solutions through benchmarking, and evaluate those solutions to find an optimum solution. It will then provide information on development and implementation of the solution and will evaluate the results. It will conclude with an overview of the process.
Situation Analysis
Issue and Opportunity Identification
The events of September 11, 2001 have had a large impact on the financial services industry. This has created a climate of uncertainty and instability within the industry. Intersect has been struggling to keep their...
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